Communication has changed dramatically over the past decade: higher standards, more transparency, more perspectives and more reliability – to name just a few changes. And communication – also the communication of big organizations – only works when it is credible.

You know that communication and dialogue are part of a successful strategy. You will have asked yourself whether there’s not more than just using classic communication channels. How can you effectively communicate with your social environment? Who are your real stakeholders? How can you create an honest dialogue - internally and externally? And how can you negotiate successfully with your critics? 




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