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Empirical study shows: CSR has impact on B2B-relationships

:response-consultant Dr. Marcel Stierl has empirically demonstrated: Engagement in CSR significantly increases customer loyalty.

The Journal of Marketing, the international leading marketing journal , has published a study by Stierl, Homburg, and Bornemann: By engaging in CSR, B2B-companies can increase customers’ trust, identification, and loyalty. Read the study here.


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Abfallwirtschaftsbetrieb München (AWM) publishes first sustainability report

The waste management corporation of Munich (Abfallwirtschaftsbetrieb München,... [more]